LOST launched a pretty intensive viral-marketing-with-content online ARG. That, I didn't mind. Otherwise, I'm grateful for the chance to use the bathroom.
At the movies, I feel like screaming when I sit through all the advertiesments. Tickets are seven dollars (thank goodness I don't live in an urban area, where tickets are even more), concessions are outrageous, and then they top it off with advertisements.
It makes me wonder how much profit the movie companies are squeezing out of me? I know movies are expensive to make, but twelve-dollars-for-stupid-popcorn expensive?